The Solo Practitioner Website + Care Plan Package is the ideal plan for those wanting to take their Allied Health digital space seriously.
The Solo Practitioner Website + Care Plan is set up with our 4 pillars implemented; User Experience, Conversion Optimization, foundational SEO/Online Visibility and of course the all important Performance and Security. This ensures your visitors & users receive a great experience, get to where they need to be quickly and convert into sales, bookings or whatever your conversion looks like. It’s ideal for clinics who rely heavily on their websites to work for them.
We like to work closely with our clients and that is why, as part of all of our Website Packages, we include the Website Care Plan for the first 12 months (normally $149 per month for Solo Pracs). This includes premium cloud hosting & software, ongoing updates PLUS access to our private Slack channel where you can chat to our team anytime.
Because you are a Local Business, your site will be set up with a strong foundation for SEO optimisation. This package includes Local SEO schema markup to help Google read your website as a local business.
Note: At the end of the plan, depending on your marketing, support needs & requirements your Care Plan moving forward may be more involved and require more dedicated support which will be assessed at the end of the 12 month period.
Now, just before we get into the nitty gritty and the investment side of things. It’s often a great place to objectively gauge and realistically look at where you are at as a clinic. We work closely with dozens of clinics and we’ve come to learn that each practice is unique in it’s own right, but generally sits in or is transitioning between one of 4 categories. The unique phase each practice is in requires different levels of support, setup and budget.
You can learn more about these categories or levels of business below:
Based on our Discovery Session we see you sitting in the Solo Practitioner Clinic phase.
The Solo Practitioner generally falls into one of two categories.
- You are just starting out and want to have a professional website from the outset
- You are somewhat established, but want to elevate the professionalism of your services as a single practitioner
This is considered the ‘start up’ plan. Generally, solo pracs have more of limited budget. The books are needing to be filled if just starting out (best way to do this is via Google Ads) or they are running around 50-70% capacity and need to a ‘boost’ to increase revenue. Solo pracs may have started out doing things on the cheap which ends up costing them in time and money and isn’t ‘working hard for them’. What needs to happen here in order to scale up is a mindset shift, and as the old saying goes ‘you need to spend money (on professional marketers) to make money’. Investing in a professional to setup an optimised website that is built for conversions and running Google Ads is ideal for this level (Google Ads management via NCC starts at $500 per month excl Ad spend).
The Solo Practitioner website plan is between 5 – 10 pages in size. It doesn’t include multi custom team pages, multi landing pages or multi location pages. It’s treated more like an epic business card that has a great user experience and is built to convert to the one call to action – normally Book Online or Make an Appointment through an integrated CRM.
Practitioners are Clinic owners who are also full time clinicians. They are juggling running the actual business while still servicing clients. Generally this level is single location and maybe another practitioner or two. The books are full and cash flow has eased up. Generally speaking they are looking to hire new staff and fill their books to scale into the professional stage. This should be approached with dual marketing efforts. Optimized FB ads for staff recruitment and optimized Google Ads for new bookings/clients to fill their books (Ad management not included). All pushing to conversion optimized web pages.
The size of this site is generally between 25 – 35 pages. This package includes custom team pages, up to 5 custom landing pages & a custom join our team page.
Professionals are clinic owners who have transitioned out from ‘full time’ hands on work to more of a part time position so that they can spend more time working on the business. Usually ‘Professionals’ have between 3-8 staff &/or 1-3 additional locations and are looking to fill the books &/or aggressively hire new staff for scale. This should be approached with the same dual marketing efforts as a Practitioner but with more budget. (More Pracs/Locations/Disciplines = more optimising, niche targeting etc). So optimised FB ads for staff recruitment and optimised Google Ads for new bookings/clients to fill their books is the way to go (Ad management not included). All pushing to conversion optimised web pages.
The size of this website including landing pages is between 35 – 50 pages. This package includes multi custom team pages, multi custom landing pages, custom location pages & a custom join our team page.
Performers are clinic owners who are no longer ‘on the tools’. They work on the business, not in the business. They have larger clinics (multi 3+ locations/8+ multi practitioners/3+multi disciplinary). Performers are a master delegators and are looking to leverage what they do to scale up. They are hands off and are looking to build AUTHORITY. This should be run in a combination of FB Ads (new staff recruitment), Google Ads (fill their books) and Organic SEO Content Strategy (build online authority and dominate the internet). The clinics are generally the 1%’ers who are crushing it while sipping margaritas poolside somewhere sunny and warm…
For this level, it’s best to think about it as Newcastle Creative Co essentially becoming the marketing arm of your business. We take this roll seriously and only take on those who make a good fit. If this sounds like you and where your clinic is at, we recommend reaching out to discuss options.
Solo Practitioner Website + Care Plan Inclusions:
15 minutes* Site Support/Consulting per month (Via Slack). Site size between 5 – 10 pages.
Professional Consulting (via Slack)
Sitemap Plan / Re-Map / Re-Direction
Website Build & Design
Premium Cloud Hosting
Website Security (SSL)
Software Updates
Site Uptime Monitoring
Daily Backups (Host + 3rd Party)
Performance Optimization
Local SEO Setup & Optimization
Custom Branded Site
Mobile Friendly & Optimized
Strong Call to Action
Automated Enquiry Form
Custom Contact/Location Page
Custom Practitioner Profile Page
Booking Integration (Nookal, Cliniko etc)
eCommerce
eLearning
*Site Support Does Not Roll Over